The African Middle Class Workshop

Thursday, 23 May 2019 - 5:00pm to 7:00pm
 
 
The African Middle Class Workshop
Thursday 23rd May , 17:00 - 19:00followed by a reception
The Park Restaurant, London Business School
 
 

Delivered in partnership with the University of London's Centre of African Studies, the London Business School Africa Club and Unilever

Africa is a billion-person market offering exciting and profitable opportunities, but investment in the region remains slow. Its rising middle-class is young, fast-growing and technology-savvy, but not much is known about consumption patterns. So who are Africa's middle class? What are their defining characteristics and do multinationals understand them? 

To find out the answers to these questions and many more, join us for the presentation of recent research on the ‘middle class’ in Africa undertaken by both academics and businesses operating on the continent.

 

Keynote Speakers:

Dougie Brew - Director External Affairs, Communications and Sustainability for Africa - Unilever

Dr Maxim Bolt - Birmingham University – Dept of African Studies and Anthropology

 

Panel Participants:

Dr Jason Sumich – University of Essex – Dept of Sociology

Dr Clare Mercer – LSE - Dept of Geography

Daudi Lelijveld - CDC Group

Geetha Tharmaratnam - LGT Impact

 

Chair:  Dr Nicholas Westcott - RAS Director

 

Register - £8 / £12 / Free for RAS members.